For leaders and doersBI was yesterday. Ask yourself.

Ask your company.

What you used to order from the BI team, you now simply ask yourself. primover connects Claude, ChatGPT or Copilot to your CRM through one MCP server – and brings apps of its own for the whole team, all behind the same MCP server.

Works with Claude · ChatGPT · Copilot – connected to HubSpot · Salesforce · your own CRM

Claude · primoverSample data

Where are we against plan – and where is it burning?

Q4 goals against plan

  • Revenue87 %
  • New customers58 %
  • Mid-market pipeline64 %
  • Marketing leads96 %

Two goals are well below plan. Responsible according to the org chart: Sales North and Inside Sales.

Send check-insCreate weekly report

Sources

  • CRM
  • OKR
  • Org chart

Permissions

Answer only from data leadership is allowed to see.

Log

  • 09:41 · read
  • 09:41 · answer created

Claude · primoverSample data

Which deals need my attention this week?

Deals without movement

  • Plant South · line extension41 days
  • Logistics North · framework34 days
  • Clinics West · pilot31 days

Three deals have been in the same stage for over 30 days. At Plant South the close date has passed.

Ask the owner via check-inCreate follow-up card

Sources

  • CRM
  • Boards
  • Org chart

Permissions

Answer only from deals you may see as CRO.

Log

  • 09:41 · read
  • 09:41 · answer created

Claude · primoverSample data

Which campaign brought pipeline this quarter?

Pipeline per campaign

  • Trade fair Stuttgart€410k
  • Webinar series€260k
  • LinkedIn Ads€120k

The trade fair contributes most. LinkedIn Ads brings leads, but hardly any pipeline.

Share reportCard: plan the next fair

Sources

  • CRM
  • Boards
  • Reports

Permissions

Answer only from data you may see as CMO.

Log

  • 09:41 · read
  • 09:41 · answer created

Your permissionsThe AI acts on behalf of a person and sees only what that person is allowed to see.

Read-only is a switchFor each person or team you can decide that the AI only reads.

Everything is loggedEvery AI action is logged with client and person and marked in the app.

Data stored in Germanyprimover stores your data in Germany.

Elevator pitch

primover in 30 seconds.

primover is the one tool to steer and optimise sales and marketing holistically, analytically and agentically – and so to stabilise revenue growth for the long term. To do that, primover is two things: the AI layer over your CRM and apps of its own for the whole team, all behind the same MCP server. What used to be analysed through BI, you now simply ask yourself: Claude, ChatGPT or Copilot answer from pipeline, goals and playbook and take care of the next step right away. The AI sees only what the person it works for is allowed to see, and every action is logged.

Then and now

Flip the switch. BI was yesterday.

Then

  1. Write a request to the BI team
  2. Wait for a free slot
  3. Get a dashboard that answers yesterday’s question
  4. Export, pivot, slide – and the next question

Now

  1. You ask the way it comes to mind
  2. The AI reads CRM, goals and knowledge – with your permissions
  3. An answer with sources, right away
  4. The next step is done straight away

Data flow

Where the data comes from. Where it goes.

Your data sits on the left. In the middle, the MCP server checks who may see what. On the right arrives what’s done – and it flows back to the left.

1 · From

Your CRM

HubSpot, Salesforce or your own · deals, companies, contacts, activities

primover products

Boards

Notes & wiki

OKRs & org chart

CRM & check-in

Reports

Content app

Deals, goals, knowledge, requests

reads

2 · Checks

MCP server

primover

  • Checks your permissions
  • Lets only what’s allowed through
  • Logs everything

only what you may see

answers

3 · Asks

Your AI

Claude, ChatGPT or Copilot

You

Leadership, sales, marketing

Notes, cards, check-ins, reports

writes

4 · Arrives

Back into the CRM

Note, new stage, next step

Card on the board

with owner and due date

Check-in to the owner

the answer comes back

Report and status

with sources

Draft for approval

from playbook and battlecards

What’s done flows back to the left: into the CRM or the primover products. Logged with person and time.

All paths

How it runs

  1. Your AI asks through the MCP server.
  2. primover checks your permissions and delivers only what’s allowed.
  3. What the AI gets done lands back in the CRM or the products.

Then

Data in five systems, analysis through the BI team.

Now

One connection. One question. One log.

Stalled deal

How it runs

  1. The AI sees in the CRM: the deal has been in the same stage for 30 days.
  2. It asks the owner via check-in what’s going on.
  3. The answer lands as a note in the CRM, the next task as a card on the board.

Then

Pipeline meeting, Excel export, chasing by email.

Now

The deal reports itself.

Campaign → pipeline

How it runs

  1. The AI takes campaigns from the board and deals with their source from the CRM.
  2. It calculates pipeline per campaign.
  3. You get the answer with sources – and, if you like, the card for the next campaign.

Then

Export from two systems, pivot, slide – and arguing about the number.

Now

One number. One source.

Content for sales

How it runs

  1. Sales captures the request in the content app.
  2. The AI puts a card on the marketing board and writes a draft from playbook and battlecards.
  3. The requester sees status and owner at any time – and approves the draft.

Then

Email to marketing, chasing, deadline tight.

Now

Request in, draft out.

Status for leadership

How it runs

  1. The AI puts pipeline and forecast from the CRM next to the goals from OKR.
  2. It finds the deviations and the people responsible in the org chart.
  3. You get the status with sources. Check-ins go out right away if you like.

Then

Order a BI report, wait, chase.

Now

Ask. The status is there.

readswritesDimmed: not needed in this case

Use cases

One question to your AI. Then it’s done.

Each use case shows the question, what primover uses for it and what’s done afterwards. Pick your role – and tell us with “I want this” what your AI should do first.

Leadership (CEO)You want to know where the company stands without needing three meetings and five follow-up questions.

You ask

“Where do we stand against plan, and what are the three biggest risks?”

primover uses
CRM pipeline, weighted forecast, OKRs
Done afterwards
Status report with sources: variance per goal, the deals behind it, who is responsible
I want this

You ask

“Summarise the week in sales and marketing for me.”

primover uses
CRM activities, boards, check-ins
Done afterwards
Short weekly report: won, lost, moved, open decisions
I want this

You ask

“Which key results are at risk, and who is taking care of them?”

primover uses
OKRs, check-ins, org chart
Done afterwards
List of goals at risk with their owners; on request a check-in to each of them
I want this

You ask

“What did the AI do in our name this week?”

primover uses
Log
Done afterwards
Every AI action with person, client and time
I want this
Everything for leadership

CRO / CSOYour pipeline moves – or it doesn’t. primover makes sure your AI notices before you have to ask.

You ask

“Which deals need my attention this week?”

primover uses
CRM, check-in
Done afterwards
Stalled deals spotted, check-in sent to the owner, follow-up card on the board
I want this

You ask

“Why does the forecast differ from last week?”

primover uses
Reports, CRM history
Done afterwards
Movements per deal, stage and owner, biggest drivers first
I want this

You ask

“Prepare Monday’s pipeline review.”

primover uses
CRM, reports, notes
Done afterwards
Review note with pipeline by stage, risks and open items from the last round
I want this
Everything for sales

Sales leadersLess time in the CRM, more time with your team and your customers.

You ask

“Prepare my 1:1 with Anna.”

primover uses
CRM, OKRs, notes
Done afterwards
Her deals, activities, goals and the open items from last time on one page
I want this

You ask

“What do I need to know before the meeting with this company?”

primover uses
CRM, notes, wiki
Done afterwards
Briefing: history, contacts, open proposals, the matching battlecard
I want this

You ask

“Create follow-up tasks for all proposals without a reply.”

primover uses
CRM, boards
Done afterwards
Cards created, assigned, with a due date, marked as an AI action
I want this
Everything for sales

CMOMarketing measured by the pipeline, not by clicks.

You ask

“Which campaigns are behind our open deals?”

primover uses
CRM (source/campaign on the deal), reports
Done afterwards
Open pipeline by source, with the deals behind it
I want this

You ask

“Which trade-show leads are stuck without a response?”

primover uses
CRM, boards
Done afterwards
List with follow-up tasks for sales
I want this

You ask

“How are this quarter’s marketing goals doing?”

primover uses
OKRs, check-ins
Done afterwards
Status per key result with the latest check-in and owners
I want this
Everything for marketing

Marketing leadersYour team knows what sales needs without anyone maintaining a list.

You ask

“What material is sales asking for right now?”

primover uses
Notes, CRM, boards
Done afterwards
Requests collected from meeting notes and deals, as cards on the marketing board
I want this

You ask

“Is our battlecard against the competitor still up to date?”

primover uses
Wiki (review dates), notes
Done afterwards
Review notice with new objections from the notes; review date reset
I want this

You ask

“Set up the board for the spring trade show.”

primover uses
Boards, org chart
Done afterwards
Board with lists, cards and responsibilities from the team
I want this
Everything for marketing

Two things in one

One server. Every app. Your CRM.

primover is the AI layer over your CRM – and brings products of its own, all MCP-ready. The MCP server wraps around everything like a ring: your AI needs exactly one connection.

Connected
  • HubSpot
  • Salesforce
  • Your own CRM

MCP server primover

Boards

MCP-ready

Kanban for campaigns, trade shows and deals. Cards created by an AI are marked.

Reports

MCP-ready

Pipeline by stage, weighted forecast, won and lost – live.

Content app

MCP-ready

Capture content requests from sales systematically: goal, occasion, deadline. They land as a card on the board, and the requester always sees status and owner.

OKRs & org chart

MCP-ready

Objectives, key results and check-ins, plus teams and responsibilities at a glance.

Notes & wiki

MCP-ready

Meeting notes, playbooks and battlecards with versions and review dates.

CRM & check-in

MCP-ready

When a deal stalls, primover asks the owner.

Every product is MCP-ready: your AI reaches everything in here through one connection.

See all apps

Control

AI, yes. But with rules.

Approving AI in sales and marketing is a leadership decision. primover gives leadership clear rules for it.

AI access · marketing teamSettings

AI access via MCPactive

Read-only

May createnothing – read only

Logevery action

Data locationGermany

LogSample data
  • Mon 08:14 Claude · for Jonas · check-in sent to field sales
  • Mon 08:15 Claude · for Jonas · “Follow up” card created on the sales board
  • Mon 09:02 ChatGPT · for Katrin · read the status against the annual plan
  • Mon 10:30 Copilot · for Ines · “Spring trade show” board created

Every line: client, person, action, time.

Examples

This is what a Monday morning with primover looks like.

Three fictional companies from manufacturing, software and professional services show what a working day with primover can look like. They are not customers.

ExampleManufacturing

Nordhagen Antriebstechnik

  • around 400 employees
  • Sales in three regions, two trade fairs a year
  • CRM: HubSpot

Gearboxes and drives for conveyor technology, sold to plant manufacturers.

Fictional company for illustration.

See their Monday morning

ExampleSoftware

Quellbit Software

  • around 120 employees
  • Direct and partner sales, inside sales and field sales
  • CRM: Salesforce

Warehouse management software, sold directly and through partners.

Fictional company for illustration.

See their Monday morning

ExampleProfessional services

Kessler & Rauh Beratung

  • around 60 employees
  • Partners sell themselves
  • CRM: their own CRM

Management consultancy for procurement and supply chain; the partners sell themselves.

Fictional company for illustration.

See their Monday morning

Who’s behind it

Serial founders and marketers.

primover is built by people who have founded several companies themselves and have run sales and marketing. We know the problem from our own day-to-day work: the AI is smart, but it doesn’t know the company. primover is the tool we built for that.

Talk to Tom Adebahr directly: tom@adebahr.de

Pricing

Three tiers. One context.

Every plan connects your AI to your company via MCP – with your permissions and a full log. The plans differ in how much primover brings along.

Tier 1

Team

For one team in sales or marketing.

Price to followper person per month

Includes

  • AI access via MCP for your team
  • CRM connection: HubSpot, Salesforce or your own
  • Boards and notes
Request this plan

Tier 2

Business

Recommended

For sales, marketing and leadership together.

Price to followper person per month

Everything in Team, plus

  • Wiki with versions and review dates
  • OKRs and org chart
  • Check-ins on stalled deals
  • Reports: pipeline, forecast, won and lost
  • Content app: content requests from sales, AI draft for approval
Request this plan

Tier 3

Enterprise

For several teams, departments and your own systems.

On requesttailored

Everything in Business, plus

  • Several teams and departments in one context
  • Your own data sources alongside the CRM
  • Personal setup with your team
Request this plan

In every plan

  • Claude, ChatGPT and Copilot via MCP
  • Permissions per person, read-only, full log
  • Data stored in Germany

All prices net, plus VAT.

Waitlist

Be there from the start.

primover is starting now. Sign up and tell us what your AI should be able to do first – we’re onboarding teams one by one and will get in touch with you directly.

  • You hear about prices first.
  • Your use case feeds into development.
  • No obligation – you can unsubscribe at any time.

Prefer to write directly? tom@adebahr.de

Preselected: “Prepare Monday’s pipeline review.”

Which AI do you use? (optional)

Required fields are marked with *.

FAQ

Frequently asked questions

What is MCP?

The Model Context Protocol is an open standard through which AI assistants access tools and data. primover provides its context via MCP.

Which AI assistants work?

Claude, ChatGPT and Copilot.

Does primover replace my CRM?

No. primover connects HubSpot, Salesforce or your own CRM. If you don’t use a CRM, primover has its own area for the pipeline.

Is primover just an interface to my CRM?

No. primover is both: the AI layer over your CRM and its own products – boards, notes & wiki, OKR & org chart, CRM & check-in, reports and the content app. All of them are MCP-ready, so your AI works directly inside them.

What is the AI allowed to see?

Exactly what the person it works for is allowed to see. Read-only can be switched on.

Where is the data stored?

In Germany.

How much does primover cost?

There are three plans: Team, Business and Enterprise. We’re setting the prices right now – everyone on the waitlist hears about them first.

When does it start?

Now. Join the waitlist – we’re onboarding teams one by one and will get in touch with you directly.

What is an MCP server?