For leadership

Know where the company stands.

You want to know where the company stands without needing three meetings and five follow-up questions. With primover you ask your AI – and it answers from your CRM, goals and check-ins.

Join the waitlist See the use cases
Claude · primoverSample data

“Where do we stand against plan, and what are the three biggest risks?”

Done afterwards

Status report with sources: variance per goal, the deals behind it, who is responsible

Leadership

Before and after

Before: by hand

  1. Ask sales and marketing for their numbers
  2. Put the CRM export next to the OKR spreadsheet
  3. Piece together the gaps by hand
  4. Clear up questions in the next meeting

Several rounds, several systems – and the status is already old when you read it.

Now: through the MCP server

You ask

“Where do we stand against plan?”

Your AI

Claude, ChatGPT or Copilot

MCP server primover

primover

  • checks your permissions
  • reads and writes only what is allowed
  • logs every action

reads

  • CRM: pipeline and weighted forecast
  • OKRs: objectives and key results
  • Check-ins from the owners

gets done

  • on request: check-in to the owners of goals at risk

Result

Status with sources: gap per goal, the deals behind it, who is responsible.

What is an MCP server?

Leadership (CEO)

What your AI does for leadership

Plan versus actual, the week in brief, goals at risk: your AI answers from the CRM, OKRs and check-ins. And whatever it did on your behalf is in the log.

You ask

“Where do we stand against plan, and what are the three biggest risks?”

primover uses
CRM pipeline, weighted forecast, OKRs
Done afterwards
Status report with sources: variance per goal, the deals behind it, who is responsible
I want this

You ask

“Summarise the week in sales and marketing for me.”

primover uses
CRM activities, boards, check-ins
Done afterwards
Short weekly report: won, lost, moved, open decisions
I want this

You ask

“Which key results are at risk, and who is taking care of them?”

primover uses
OKRs, check-ins, org chart
Done afterwards
List of goals at risk with their owners; on request a check-in to each of them
I want this

You ask

“What did the AI do in our name this week?”

primover uses
Log
Done afterwards
Every AI action with person, client and time
I want this

Control

AI, yes. But with rules.

Approving AI in sales and marketing is a leadership decision. primover gives leadership clear rules for it.

Your permissions

The AI acts on behalf of a person and sees only what that person is allowed to see.

Read-only is a switch

For each person or team you can decide that the AI only reads.

Everything is logged

Every AI action is logged with client and person and marked in the app.

Data stored in Germany

primover stores your data in Germany.

AI access · marketing teamSettings

AI access via MCPactive

Read-only

May createnothing – read only

Logevery action

Data locationGermany

LogSample data
  • Mon 08:14 Claude · for Jonas · check-in sent to field sales
  • Mon 08:15 Claude · for Jonas · “Follow up” card created on the sales board
  • Mon 09:02 ChatGPT · for Katrin · read the status against the annual plan
  • Mon 10:30 Copilot · for Ines · “Spring trade show” board created

Every line: client, person, action, time.

Examples

This is what a Monday morning with primover looks like.

Three fictional companies from manufacturing, software and professional services show what a working day with primover can look like. They are not customers.

ExampleManufacturing

Nordhagen Antriebstechnik

  • around 400 employees
  • Sales in three regions, two trade fairs a year
  • CRM: HubSpot

Gearboxes and drives for conveyor technology, sold to plant manufacturers.

Fictional company for illustration.

See their Monday morning

ExampleSoftware

Quellbit Software

  • around 120 employees
  • Direct and partner sales, inside sales and field sales
  • CRM: Salesforce

Warehouse management software, sold directly and through partners.

Fictional company for illustration.

See their Monday morning

ExampleProfessional services

Kessler & Rauh Beratung

  • around 60 employees
  • Partners sell themselves
  • CRM: their own CRM

Management consultancy for procurement and supply chain; the partners sell themselves.

Fictional company for illustration.

See their Monday morning

Waitlist

Be there from the start.

primover is starting now. Sign up and tell us what your AI should be able to do first – we’re onboarding teams one by one and will get in touch with you directly.

  • You hear about prices first.
  • Your use case feeds into development.
  • No obligation – you can unsubscribe at any time.

Prefer to write directly? tom@adebahr.de

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