For marketing

Marketing, measured by the pipeline.

Marketing measured by the pipeline, not by clicks. And a team that knows what sales needs without anyone maintaining a list.

Join the waitlist See the use cases
Claude · primoverSample data

“Which campaigns are behind our open deals?”

Done afterwards

Open pipeline by source, with the deals behind it

Content for sales

Before and after

Before: by hand

  1. Sales emails marketing
  2. Marketing checks whether and how the request can be met
  3. Time passes, sales has to chase
  4. The deadline gets tight – and nobody in marketing is free right now

The request sits in an inbox, the meeting gets closer, and nobody knows where it stands.

Now: through the MCP server

You ask

“I need material for my customer meeting by Friday.”

Your AI

Claude, ChatGPT or Copilot

MCP server primover

primover

  • checks your permissions
  • reads and writes only what is allowed
  • logs every action

reads

  • Content app: the request, captured systematically – goal, occasion, deadline
  • Board: status, owner and next steps

gets done

  • Card on the marketing board, clearly worded, with an owner
  • AI draft of the content for approval
  • ongoing updates to the requester: status and owner

Result

The content is ready for approval – and the requester was in the loop the whole time.

What is an MCP server?

CMO

For CMOs

Which campaigns bring pipeline, which leads are left hanging, where the quarter’s goals stand: your AI connects the CRM, reports and OKRs and shows you the deals behind them.

You ask

“Which campaigns are behind our open deals?”

primover uses
CRM (source/campaign on the deal), reports
Done afterwards
Open pipeline by source, with the deals behind it
I want this

You ask

“Which trade-show leads are stuck without a response?”

primover uses
CRM, boards
Done afterwards
List with follow-up tasks for sales
I want this

You ask

“How are this quarter’s marketing goals doing?”

primover uses
OKRs, check-ins
Done afterwards
Status per key result with the latest check-in and owners
I want this

Marketing leaders

For marketing leaders

Content requests from sales, battlecards going stale, the board for the next trade show: your AI collects, checks and sets things up – directly in boards and the wiki.

You ask

“What material is sales asking for right now?”

primover uses
Notes, CRM, boards
Done afterwards
Requests collected from meeting notes and deals, as cards on the marketing board
I want this

You ask

“Is our battlecard against the competitor still up to date?”

primover uses
Wiki (review dates), notes
Done afterwards
Review notice with new objections from the notes; review date reset
I want this

You ask

“Set up the board for the spring trade show.”

primover uses
Boards, org chart
Done afterwards
Board with lists, cards and responsibilities from the team
I want this

Examples

This is what a Monday morning with primover looks like.

Three fictional companies from manufacturing, software and professional services show what a working day with primover can look like. They are not customers.

ExampleManufacturing

Nordhagen Antriebstechnik

  • around 400 employees
  • Sales in three regions, two trade fairs a year
  • CRM: HubSpot

Gearboxes and drives for conveyor technology, sold to plant manufacturers.

Fictional company for illustration.

See their Monday morning

ExampleSoftware

Quellbit Software

  • around 120 employees
  • Direct and partner sales, inside sales and field sales
  • CRM: Salesforce

Warehouse management software, sold directly and through partners.

Fictional company for illustration.

See their Monday morning

ExampleProfessional services

Kessler & Rauh Beratung

  • around 60 employees
  • Partners sell themselves
  • CRM: their own CRM

Management consultancy for procurement and supply chain; the partners sell themselves.

Fictional company for illustration.

See their Monday morning

Waitlist

Be there from the start.

primover is starting now. Sign up and tell us what your AI should be able to do first – we’re onboarding teams one by one and will get in touch with you directly.

  • You hear about prices first.
  • Your use case feeds into development.
  • No obligation – you can unsubscribe at any time.

Prefer to write directly? tom@adebahr.de

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